When we started Marazim, the most important decision we made was not about fabric or pricing or aesthetics. It was about a garment tag.
We decided that every piece Marazim makes would carry the details of the work every artisan did. Each garment would epitomize the hallmark of craftsmanship. Not as a marketing strategy. As a minimum courtesy.
The fashion industry has a long history of treating the people who make its garments as invisible. Their labour is present in every stitch, every knot, every hour of concentration. Their names are absent from almost everything. We found this not just ethically troubling but aesthetically wrong — as if you could tell the story of a painting while refusing to name the painter.
Bandhej is an art form. The karigar who ties 20,000 individual knots by hand to make one dupatta is practising a skill that has been refined over centuries and lives entirely in the muscle memory of her fingers. She deserves her imprint on the thing she made. She deserves to know that the woman who wears it knows who she is.
This is not a difficult thing for us to do. It costs us nothing except the intention. The fact that it is unusual — that naming the maker is considered a brand differentiator rather than an obvious baseline — says something about the industry we are entering. We intend to say something different.
When your Marazim piece arrives, look closely at the tag. Read the credentials. That person made what you are holding. We think that matters.
